Staging is a marketing tool for real estate agents and owners planning to sell a property. 

It is an all encompassing concept that applies to both the interior and exterior of a home or business as well as vacant or occupied properties.
 
Barb Schwarz, the creator and founder of the Staging Industry says “the way you live in your home and the way you market and sell your house are two different things.”

Even the way Barb states that explains the concept: you live in a home. You sell someone a house.
 
Staging turns a home into a product, showcasing the best features and benefits for full effect.

Why Should I Stage?

Once you put a “For Sale” sign in your yard you must shift your view of your property from the functional place where you live to a product.

Staging takes your product and packages it in a way that all of the best features are highlighted with the value to your potential buyer practically spelled out for them.

According to the National Association of Realtors most buyers and realtors look at properties online first. That means buyers are qualifying or eliminating properties before they ever even set foot in the neighborhood. 

Here are some of things that staging can do to help your house photograph well:

• Show off the scale and space of each room
• Highlight architectural detail by eliminating clutter and other distractions
• Make a buyer visualize their own furniture in the space
• Bring forward features and details that will set your house apart from other listings

In short, Staging is the single best way to create an outstanding and lasting impression for the largest group of potential buyers.

Does Staging Work?

Yes!

Statistics, and the experience of Classic Staging, show that properties that are staged, whether they are occupied or vacant, sell faster than those that are not. In fact, we’ve had many properties sell in less than one month, even in a difficult real estate market.